Developed for author, songwriter and speaker Joshua Luke Smith's latest book, This Is the Main Event (HarperCollins US, Penguin UK). A brand world that extends beyond the book cover and celebrates a return to being human. TME is a manifesto on finding contentment in the everyday: discovering the life you long for in the life you have. The visual identity draws on the contemplative spirit of Joshua's writing, pairing illustrated moments reminiscent of woodblock prints, typography that expresses the simplicity of craft, and grainy film photography.
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